I bought a bed this year for the first time. The big thing is to look for sales. As mentioned a few times here the mark-up on beds is insane. Often stores will put the beds on 40% off or more to get people in the stores, which makes the mark up a bit more reasonable. Haggling is possible, but obviously the bigger the sale, the less you will be able to haggle. I got mine this year for nearly 60% off, so I didn't feel the need to haggle too much, though I did get them to throw in some freebies.
The second thing is to test every bed you can. Don't be shy about it. Get on those floor models and find out which will feel the best to you. You're going to have it for a long time and will be spending a lot of time on it. A bad bed can be the cause of a lot of problems in life and a good bed can help with sleep, healing, energy, etc. Try every bed you can, and before you make a choice go back and try the models you want again after a short break, see if they feel the same.
Most companies will give you a month or longer to bring back your bed or change the model or size if you aren't happy with that. Use that trial period to make sure you have the right bed and don't go with a company that doesn't have a trial period.
Hope some of that helps!
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