Quote:
Originally Posted by 868904
How stupid is BMW?
No Chinese person is going to buy a 4 series.
I can't believe marketing would alienate one of its biggest markets like that.
Incredibly stupid move by BMW.
Wait maybe I read it wring and they are only replacing the coupe and convertible but still, lots of Chinese buy those products.
|
First, the number 4 by itself is unlucky, not 428 or 435, which is what these cars will actually be.
Second, they can't even decide if a number is lucky or unlucky:
http://en.wikipedia.org/wiki/Numbers_in_Chinese_culture
Lucky numbers: 2 3
5 6 7 8 9
Unlucky numbers: 4
5 6 7 49
5, 6, and 7 are both lucky and unlucky.