A cover letter is going to be your golden ticket on this.
I think (from past posts) that you're a little older than your average university grad. I'd address a bit of your history in the cover letter and the reasons why you chose to go to university and pursue a different career from the path you were on. I think this can be done in a few sentences as you'll want to be very concise in the letter, but it should get the attention of somebody as that shows a lot of gumption and sets you apart from your typical wet-behind-the-ears grad.
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