One thing that the challengers to throne didn't have, was to be preceded by possibly the the most successful game in recent history. Skyrim is currently sitting at #22 on Steam and ruled the top spot for what seemed like an eternity. SWTOR enjoyed some of that built in audience mojo, but flopped with weak endgame content and, imo, cc heavy pvp and being too similar to WoW.
Bethesda has a long history of completely broken class balances, which I think is the greatest threat to taking a big piece of that WoW pie. A LOT of people are going to give this game a shot. I will, you see that PVP footage at 8:00? Hell yes.
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