As for Rider pandering. I think that only happens at the marketing level and for obvious reasons. If the Riders were treated as any other team by TSN or the league in their promotion of the league then they would be leaving money on the table and might actually risk alienating Rider fans (who are quick to devolve into a 'Little old us vs. the world' dichotomy whenever a CFL discussion occurs that doesn't include the Riders).
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