Definitely looks like the University over-promised and under-delivered, but I can see why it would be hard to bring people to Edmonton. At the end of the day, to the international community, the city is just a blip in the middle of nowhere.....it would be about as sexy as asking someone here to move to Cleveland or Kiev. There's a good reason they have to overpay.
Calgary would probably have a very similar problem (plus, our University is not even as well regarded). For someone without a local connection, Alberta isn't a part of the world that is appealing to outsiders. It's cold, its cities are small, and it's far from everything. If I was a rock star in my field, could work anywhere, and get paid handsomely for it, I'd hesitate to move my family halfway across the world too.
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