I feel like I've been seeing/hearing/reading an exponential increase in people saying "I've had the last 3 iPhones but this time I decided to take a look at the S3". Yes, they're anecdotal conversations, but at some point they start to add up. I also think analysts have always underestimated the number of people that just don't want to be an "iPhone person," because of the attitude that the commercials have always given off.
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