I don't know if the bystander effect applies here. There is a distinct difference between that and using your better judgement to not possibly jump to your own death to try to maybe save somebody who is already dead themselves.
Can you imagine jumping in to save somebody, and just managing to knock yourself out instead when you land? After would-be rescuer #5 needs rescuing it starts to lose its purpose.
Of course you could also argue is it even worth risking an adult life, possibly the breadwinner of a family, to save a 2 or 3 year old?
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