That damn commercial at the start of every movie for like the past 2 years, where people are recounting scenes from their favorite movie. I chuckled slightly the first time, but geez...enough if that crap.
"...as Gandalf leads the charge against the Orc armies, he cries...you had me at hello."
I'd almost be ok with Cineplex raising ticket prices for a month so they could pay for a new freaking commercial.
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