Quote:
Originally Posted by Azure
Sorry, but I do not see how the iPad Mini can compete with the Nexus 7 with that pricing.
Or even the Kindle. Strange move by Apple to still keep it that expensive.
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The same way Apple competes in all of its product lines with universally higher prices and margins:
- Design and build quality (real & perceived)
- Ecosystem
- Easy of use / simplicity
- Familiarity / consistency. Everyone knows what an iPad is but what's a Nexus vs. a Galaxy vs. a Kindle vs. .....
- General appeal - you may call them sheep but people genuinely love Apple products
Keep in mind the majority of people buying will not the tech savvy folks on this thread. They are our parents, our children, ......