Quote:
Originally Posted by iggyformayor
I'm curious of what you guys think about Livestrong. I don't know if you have bought it in the past or if it has effected your purchases at all, but would you be more or less likely to buy Livestrong product after this? Yes, this foundation is obviously tied closely to Lance, but regardless it has and continues to raise an incredible amount of money for people fighting cancer.
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There is a link to an
Outside article in this thread that argues very little goes from Livestrong to cancer research, and most of the resources go towards promoting the brand.
http://www.outsideonline.com/outdoor....html?page=all
But the foundation’s financial reports from 2009 and 2010 show that Livestrong’s resources pay for a very large amount of marketing and PR. During those years, the foundation raised $84 million and spent just over $60 million. (The rest went into a reserve of cash and assets that now tops $100 million.)
Nobody can doubt Armstrong’s empathy for cancer patients or his power to inspire. In certain instances, though, he has leveraged this charitable appeal for personal gain. During his comeback, the lines between Cancer Lance and Business Lance became especially blurry.