Maybe they should focus more on the parents/kids doing the bullying. IE instead of running campaigns on how to talk to your kids about being bullied and what to do if your kid is bullied etc... maybe they should run adds on what to look for in a bully. Is your kid a bully? How do deal with a kid thats a bully. A lot of times I think bully's either come from homes where the parents aren't paying attention to their kids or are pushovers that let their kids do anything. The parents are the people that need to be educated on how to properly discipline their kids.
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