The app had it before, what will happen with Passbook though is location aware geofencing. So when I get to the cinemas a push notification with my tickets will pop up. I don't know if cineplex has added this yet, but is one of the features of Passbook.
Passbook isn't revolutionary, but it's the small things that save a little of time that are nice. No need to open the app, make a few taps here and there, when it could pop up automatically. (Like a Starbucks card when you visit Starbucks)
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