[photon]

I've used both the lightning plug and I use my micro usb plug every day, and I can say the lightning one is far more user friendly. It's like plugging in a set of headphones, you don't need to look at it or fiddle with it to line it up.

Again, a small thing, but small things repeated over and over add up to big things. Not even consciously, but they still impact our perceptions and decisions.

And yes it makes them more money too, that's the whole point of running a company, shocking.