It isn't the only factor of course, but that kind of attention to detail is what separates the top companies from the others, or what creates the kind of loyalty Apple has in the industry.
When designing an app or website, we try to think that way. "How can I do this in less clicks, do I need this setting, how can I make this interface interesting to use, etc".
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Uncertainty is an uncomfortable position.
But certainty is an absurd one.
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