When you pre-order from Rogers like I did you don't pay for it upfront.
I pre-ordered the Friday you were able to and I still haven't received mine, so while I have an order for it and Rogers has purchased it, it doesn't actually count as a sale until it's in my hand and my cash is in theirs.
There are probably a million or so or more people like me still waiting to pay for their pre-order.
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