The tone of this reminds me a little of what happened during the World Juniors last year. They kept flashing reminders to bring your trash to the garbage/recycling at the end of each period; so the Saddledome could be turned around between games easier. At first me and my friends chuckled; dumping your beer cups under the seats was a time honoured tradition after all.
However it didn't take long for the entire fanbase to get caught up in it; and pretty soon it was second nature to grab your stuff and dispose of it on the way to the concorse. Towards the end of the tournament they interviewed somebody who looked after maintenance at the Dome; and the guy was genuine in appreciating our efforts. A few thousand people each doing a small thing ended up being a huge help for the community as a whole.
So now the city faced with an increase in their maintenance budget issues a release reminding people to clean up after yourself; and maybe help out a little if you can. Maybe take a few people who would look at the litter and who would have said "I don't want to look like a hobo picking up garbage" and turn them into the role model for just doing that little extra.
How much did this cost them? How much will the city save by doing this?
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