Quote:
Originally Posted by polak
Technically, unless he is a "Nielson Family" he isn't.
Ratings are calculated by monitoring what a small group of households watch. Only houses that have the monitoring device installed (about 5,000 - 10,000 households in the US) are counted. Then those stats are projected for the whole population.
Thats why the system is horrible in this day and age.
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So then how can tsn, CBC, rds, whoever say there were x million viewers of the Stanley cup, grey cup Olympics, etc? Canadian shows still have ratings, and Nielsen boxes don't exist here.