So it looks like WestJet will go with a new name for their regional carrier, (holding a vote for employees to help decide), but will not refer to the airline as that new name other than where legally required like boarding passes, website.
The new planes will be painted the exact same as the 737s, complete with a Westjet logo, but will not have a reference on them to the new airline's name.
http://www.calgaryherald.com/busines...310/story.html