Quote:
Originally Posted by Hemi-Cuda
um, Porche? Apple has always marketed their products as top-of-the-line, why do you think they have such a premium price markup on everything they sell? if Apple wanted to be like Toyota, they would release cheaper budget phones to capture more of the market. instead they've simply let their flagship product stagnate to the point where it's merely average now
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Except that Apple has always striven to be the every-person's computer. They very definitely position their machines as something that anybody can use, from kids, to grandma, to artists and creative types, to "normal" people to do useful things, rather than the hard-core gearhead that a Porsche style marketing campaign would target, with an emphasis on raw performance and power.