Quote:
Originally Posted by Senator Clay Davis
Apple once again showing what an "innovative" company they are...indeed they aren't. In fact Apple isn't going to be getting much more innovative anytime soon. Their R&D spending levels aren't even amongst the top-50 companies in the world, and where they once spent 7.5% of revenues on R&D between 2001 and 2003, they now spend less than 2.5% of that on R&D. But why spend the money to innovate when people will buy your products even if one generation to the next is only a 5-10% difference in feautures?
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The coorelation between R&D spend and success is unclear at best. Nokia outspent Apple on R&D by a large amount, what is the result? The Lumia is not going to be its saviour. R&D spend is essentially and accounting number to manage taxes, the heavy spenders are usually the hardware guys because they have significant capital investment to make. Apple is piggybacking on the hardware guys, why should Apple spend the billions when Samsung is doing it for them?
http://www.strategy-business.com/med...sb41_05406.pdf