Quote:
Originally Posted by Senator Clay Davis
Apple once again showing what an "innovative" company they are...indeed they aren't. In fact Apple isn't going to be getting much more innovative anytime soon. Their R&D spending levels aren't even amongst the top-50 companies in the world, and where they once spent 7.5% of revenues on R&D between 2001 and 2003, they now spend less than 2.5% of that on R&D. But why spend the money to innovate when people will buy your products even if one generation to the next is only a 5-10% difference in feautures?
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Ummm . . . hasn't their revenue increased multiple times since 2001/2003?
Roughly speaking, your 7.5% is on $5 billion vs. 2.5% of $110+ billion.