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Old 09-13-2012, 08:48 AM   #437
MickMcGeough
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Join Date: Oct 2002
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Quote:
Originally Posted by Senator Clay Davis View Post
Apple once again showing what an "innovative" company they are...indeed they aren't. In fact Apple isn't going to be getting much more innovative anytime soon. Their R&D spending levels aren't even amongst the top-50 companies in the world, and where they once spent 7.5% of revenues on R&D between 2001 and 2003, they now spend less than 2.5% of that on R&D. But why spend the money to innovate when people will buy your products even if one generation to the next is only a 5-10% difference in feautures?
Apple innovates design and UX, and refines existing technology. It's always been this way.
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