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Old 09-10-2012, 11:10 PM   #1
Dion
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Join Date: Mar 2006
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Default Would you pay a bit more to see a movie with the VIP treatment?

Quote:
TORONTO, ONTARIO--(Marketwire - Sept. 10, 2012) - Cineplex Entertainment (TSX:CGX) today announced plans to build a new theatre in southeast Calgary at Seton Boulevard and Deerfoot Trail. The 43,000 square foot, 11 screen theatre will feature three VIP auditoriums - the first of their kind in Calgary - as well as an UltraAVXauditorium and seven traditional auditoriums. The theatre totals more than 1,900 seats

Cineplex Odeon Seton and VIP Cinemas is expected to open in 2014.
Quote:
"We are pleased to provide Calgary movie lovers with a cutting-edge theatre and access to the VIP Cinema experience," said Ellis Jacob, President and Chief Executive Officer, Cineplex Entertainment. "There is simply no better way to experience going to the movies."

VIP Cinemas are open to adults only and offer menu service at your seat, licenced auditoriums, a licenced lounge and a dedicated box office. Guests will enjoy large, upgraded seats in an intimate setting, along with the opportunity to reserve seats in advance. VIP Cinemas also offer an expanded menu that includes traditional movie snacks and a wide variety of specialty appetizers.
http://www.theglobeandmail.com/globe...09100817486001
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