This was an amazing story. If his insurance company had any brains they'd treat his claim and policy with a little intelligence and heart and just reap the rewards of the free publicity.
Unfortunately, that probably won't happen.
EDIT: Just got to the end of the thread. Good for them. Though I would suspect it does have more to do with them being smart about their business than actually wanting to do the right thing. Who knows, maybe a bit of both, I guess it's easy when the two align.
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