My dad's team use to run an annual hockey tournament.
A couple things that people really liked were:
- each team would receive a complementary case (or 2) of beer after each game.
- the organizers also had a "concession" on site where they would provide burgers and beer at cost. They typically held this in one of the rooms at the rink and players from all teams could mingle. Something like this may depend on the rink (i.e. if they have their own concessions)
Note sure about the amount of money you have but things like this went a long way.
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