View Single Post
Old 08-20-2012, 02:07 PM   #5
CaramonLS
Retired
 
Join Date: Mar 2003
Exp:
Default

Quote:
Originally Posted by mykalberta View Post
Wow, that is dirty shat. This is the slippery slope when you try to be greedy and control every income stream on a device instead of creating a great device and not worrying about what is put on it.

No only does Apple ensure they wont be undersold by anyone, they also take 30% of every book sale through their own website.

I dont get how the publishers profit from this other than ensure the retail price is higher than 9.99. Apple profited by taking 30% off the top where Amazon purchased the book at the price set by the retailer but sold it at a loss.
The publishers used to select the recommended price and sell books to retailers @ around 50% as per the article. Retailers could sell @ whatever they wanted.

Now they get to set the recommended price as the retail price and get 70% of that whenever a sale is made.
CaramonLS is offline   Reply With Quote