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Originally Posted by mykalberta
Wow, that is dirty shat. This is the slippery slope when you try to be greedy and control every income stream on a device instead of creating a great device and not worrying about what is put on it.
No only does Apple ensure they wont be undersold by anyone, they also take 30% of every book sale through their own website.
I dont get how the publishers profit from this other than ensure the retail price is higher than 9.99. Apple profited by taking 30% off the top where Amazon purchased the book at the price set by the retailer but sold it at a loss.
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The publishers used to select the recommended price and sell books to retailers @ around 50% as per the article. Retailers could sell @ whatever they wanted.
Now they get to set the recommended price as the retail price and get 70% of that whenever a sale is made.