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Maybe charge more for planes that are maintained to a higher standard, who wouldn't pay more to have a better chance to live.
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I actually read a book way back when in undergrad to this effect that said things like the FAA are pointless. Basically, the FAA should publish statistics on the actual achieved safety of airlines and nothing more, i.e. no standards. Let customers choose on the tradeoffs between safety and cost. Kind of the extreme market view that minimizes the role of gov't.