Good god I hated Rogers.
I live in Kensington so I was close to a wind store. Checked it out about 6 months ago and have been on it since. My bill got cut in half and I get more with my current plan (which is basically unlimited everything, talk text CAN/US long distance, data, BES for work, plus add-ons). So how can I complain? When I go to Van or Tor it still works fine. My work allows me to use either a blackberry or an iphone. Wind doesn't have iphones, so I figured out what it'd cost me on Rogers to get a more or less comparable plan on one with them. It was more than triple my current monthly bill. No thanks.
Now, in between major cities, you're basically paying roaming. But who cares? For the amount of time I'm somewhere "in between" major urban centres I can either turn off my phone since I'm on a plane anyway, or pay the roaming charges, it's not like they're going to end up bringing my bill to anywhere near the cost it was at before.
This is just a no-brainer from where I stand.
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