The pictures complement their PR's rather well
Based on rareEarth’s market research and client feedback, it was found that many of
today’s buyers are not as interested in the typical large scale resort amenities such as
swim-up pool bars or multi-million dollar penthouse suites. Hummingbird Beach Resort
instead chose to adhere to a simple , low-density development model, focused on
celebrating the Mara Lake tradition of family, community and leisure.
Hummingbird has designed its beach resort to appeal to vacationers who are looking for
an easy, uncomplicated holiday experience that emphasizes memorable family
experiences on the Shuswap lakes. Tucked away from the busyness of life, it is located
near the Town of Sicamous, the houseboating capital of Canada.
“The people that holiday here are not about “appearances” as much as quality of
experience. They don’t want to take an elevator to get down to the lake – they want to
walk out their front door, carrying a air mattress, not worrying about whether or not they
are tracking sand in the hallway.”
http://www.hummingbirdbeachresort.ca...popularity.pdf