Quote:
Originally Posted by Bring_Back_Shantz
No I'm not agreeing with you.
It doesn't matter how much interest a single billboard generates if it alienates the rest of their clients and reduces their revenue. Getting more interest for your clients is one thing. Doing it at the expense of your other larger clients is another, and totally contrary to what any well run business should be doing.
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I hate arguing, but you said this yourself:
A successful ad company is one that can generate the most revenue for itself.
What you're agreeing with here is that success = revenue, and revenue = interest. That's my point. I'm talking about individual marketing campaigns, not long-term growth strategies. A successful advertising campaign is one that generates a large number of views.
Pattison is thinking long-term, or atleast not about Greenpeace.
Exposing your other client relationships because of this, however, is another story. And that is part of the crux of the argument in this thread - especially because its in an oil-based economy with lots of oil money here.
We all agree though, that Patison has every right not to run the ad if they don't want to. Simple as that.