I agree that Greenpeace was going to win either way: Get the billboard up or get the pub from it being rejected. Pretty smart strategy actually. I think had Pattison thought this would be a continuing relationship (i.e. Greenpeace keeps posting billboards) they probably would have put it up, but as a likely one-shot deal, I can see why they didn't.
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"Think I'm gonna be the scapegoat for the whole damn machine? Sheeee......."
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