Oil cannot be considered part of reserves until it can be produced economically. These tyes of plays have been known for long periods of time. There is a huge list of factors that have to come together to make oil economic, like price for oil, markets, depth of burial, drilling and production costs, ability to produce by fracing, weather, access, pipelines, refining, government royalties, etc.
Part of the problem for the oil industry has been, because the oil business is so complex, it is next to impossible to explain how the industry works to the average person.
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