[Senator Clay Davis]

It does suck that a business has to be concerned with these types of things, even more so now with social media. Stories like these can spread like wildfire and one piece of misinformation or false information can become established as "fact" in no time. More than ever businesses have to be cognisant of their brand image, and how little it takes to hurt a company. I mean I think most of us agree Sleep Country didn't do anything remotely wrong here, but they may still suffer because of it. As the world gets smaller, the margin for error does too.