He delivers beds for christsakes! I wouldn't care if Oompa Loompas delivered my bed.
Now if a salesman that sold me the bed had pink hair, I may go somewhere else being a customer that doesn't know the background story.
If I were to shave my head, does my employer have the right to tell me to wear a wig? I know it's not exactly the same, but you get the idea.
Maybe get the delivery guys to wear pink shirts that says: Sleep Country supports survivors of cancer.
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