Quote:
Originally Posted by Rerun
Saw this story today and said "Its about f***ing time!"
http://www.cbc.ca/news/business/stor...ision-ads.html
Then I read this:
I mean.. WTF! "one step closer"? How many steps are they going to take?
Why can't the CRTC just regulate ads by saying they have to be played at the same volume as the surounding tv program?
Stupid CRTC.. this has been going on for decades and now they finally do something and its j"ust one step closer to their goal of eliminating loud TV ads".  |
My understanding is that Part of the challenge is that ads technically are not broadcast louder than regular programming on an absolute basis (i.e. the loudest sound in a commercial cannot be louder than the loudest sound in regular programming). Therefore they argue that they are not any 'louder' than regular programming.
Ads have skirted the regulation however (creative response anyone) by increasing their average volume to be much higher than regular programming.
Of course my memory could be failing.