When it comes to the wife - I've found that this day is more important to her than any other. Not because of the gift I buy her or the restaurant I take her too but because of the acknowledgement that I respect the work she does as a mother and that I appreciate the work she does to raise MY children. I think that for women, raising the kids is what their identity becomes and failing to praise that can have a seriously negative impact.
I also read that hollymadison.com has the largest influx of new women users the week AFTER mother's day.
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