The reason why that Rebecca Black video was successful (in going viral and making the girl a lot of money) was because it was somewhat unintentially bad and thus made it funny. Plus, it was the type of song that, despite it being bad, would stick in your head.
This is just trying to be as bad as possible in order to garner hits. Its so awful to listen to, it really is (without exaggeration) like listening to nails on a chalkboard. I had to turn it off after 30 seconds into it.
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