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troutman · 04-18-2012, 12:42 PM

Sun News Network Viewership Lags On First Anniversary, Controversies Continue

http://www.huffingtonpost.ca/2012/04...tml?ref=canada

CBC News Network drew 1.4 per cent of viewers, U.S. news network CNN took 0.9 per cent, CTV News Channel attracted 0.8 per cent and Sun News brought in 0.1 per cent.

But why is Sun News, once dubbed "Fox News North" bringing up the rear? A look at the core audience it strives to attract might offer part of the answer.

"There is always in every audience, whether it's in the U.S., Canada or any other country, a core of older white males who are chronically pissed off. That's who Fox News appeals to and I assume that Sun Media was looking to tap into that as well,” said Dvorkin.

"But we may not have that same demographic journalistically and in broadcasting terms in Canada as in the United States. I guess we're just not that angry."

04-18-2012, 12:42 PM	#35
troutman Unfrozen Caveman Lawyer Join Date: Oct 2002 Location: Crowsnest Pass Exp:	Sun News Network Viewership Lags On First Anniversary, Controversies Continue http://www.huffingtonpost.ca/2012/04...tml?ref=canada CBC News Network drew 1.4 per cent of viewers, U.S. news network CNN took 0.9 per cent, CTV News Channel attracted 0.8 per cent and Sun News brought in 0.1 per cent. But why is Sun News, once dubbed "Fox News North" bringing up the rear? A look at the core audience it strives to attract might offer part of the answer. "There is always in every audience, whether it's in the U.S., Canada or any other country, a core of older white males who are chronically pissed off. That's who Fox News appeals to and I assume that Sun Media was looking to tap into that as well,” said Dvorkin. "But we may not have that same demographic journalistically and in broadcasting terms in Canada as in the United States. I guess we're just not that angry." Last edited by troutman; 04-18-2012 at 12:44 PM.