How long until Apple gets hit with some anti-trust rules though?
Microsoft got slapped pretty hare in Europe for pre-loading programs like Internet Explorer on Windows. With Apple you are stuck to use only their software and you can only buy apps through their store. At some point I can foresee the EU deciding that Apple is being uncompetitive and forcing them to open their hardware up to third party software bypassing the App store. It won't happen to a small company but as your market share grows you become a target for this kind of stuff.
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