[mikey_the_redneck]

Originally Posted by CaptainCrunch

I think in all due fairness that their decision had very little to do with some moral high ground or doing the right thing or not doing the right thing.

I think their decision was based around public relations and pressures from their sponsers.

I'm not sure that this is as much a victory for transgendered rights as it is for fear of possible negative publicity.

I don't know if I'm really putting this right but the vast majority of companies will make a decision not based around doing the right thing, but around how making a decision based on their own values or rules will effect their public persona.

Bingo.