Toronto Star columnist Naomi Klein's No Logo, published at the very end of 1999, caught the imagination of the next millennium's first generation of activists, becoming the bible for the international anti-globalization movement. Documenting the ubiquity of brand identities and the harsh labour practices and self-censorship that the megabrands enforce, No Logo is both an encyclopedic expose of the many-tentacled modern corporation and a recipe book for resistance.
I remember reading the above-noted book a few years ago; I often found myself in agreement with much of what Klein was saying. However, she was never able to convince me why globalization was bad. I kept thinking, true, true, but so what?
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