Skeptic activism can work in Canada (albeit slowly).
SkepticNorth's takedown of ear candling .
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You might think that I would advise people to avoid complaining to the ASC, but I’m actually going to do the opposite. Please, complain about any ad you see fit; particularly those featuring pseudoscientific claims. I’m willing to bet you’ve even seen one today. Take 5 minutes and challenge the advertiser to back the claims up and hold the ASC to task. Consider that you might be the only person to do so and that the ASC would much rather deal with complaints about the advertised cost of cheese and underpants. If the ASC considers the consumer complaint process to be a learning tool, perhaps they should learn a little about what consumers expect to see from them when a complaint is filed. The story here isn’t necessarily about ear candles; it’s about how much work it took to get an advertiser to face the consequences of spreading harmful misinformation. Too much work for too little, don’t you agree?
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"Teach a man to reason, and he'll think for a lifetime"
~P^2
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