When you get right down to it, the primary thrust of the movies and "awareness programs" is actually dedicated to making you aware of Invisible Children more than the atrocities of the LRA. So in truth, a good 47% of their expenses is fundraising/self-promotion. Now, as much as one would have to be incredibly naive to not realize that promotion and fundraising constitutes a sizable chunk of any charity's expenses, that is just a tad ridiculous in my view.
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