What's worse?
1) Sitting in office critiquing the campaign, even though you too just heard about this yesterday, while doing nothing about the problem.
2) Sitting in office, succumbing to the popular "fad" and forwarding the video/event on Facebook, even though you just heard about this yesterday, while doing nothing else except donating $5.
Option 1 accomplishes nothing. Option 2 can accomplish a lot if a large number of people get involved.
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