Thread: #kony2012
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Old 03-07-2012, 04:01 PM   #56
AR_Six
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The salaries are not so much the issue - the problem is organizational efficacy in terms of where the money is going generally (31% is really not good), but also the overriding message of the thing, which appears to be the support of the Ugandan government (instant red flag) in pursuing military options against this guy, as well as American military intervention for that purpose. Not that they necessarily HAVE any such options, given that he is reportedly no longer in Uganda, and notwithstanding the point that (as one article put it) it's probably not a good idea to airdrop US troops armed to the teeth "into the middle of a multi-nation tribal war to help one madman catch another."

Really though I think the main reason this isn't sitting right with me is that there's something insidious about the delivery system. The social media being used for this is good at drumming up a bunch of views, such that 8 million people who didn't know who Joseph Kony was yesterday will today. But the extent to which those people are informed and engaged is minimal. It's fast food idealism - you buy the whole happy meal; issue, perspective and proposed solution all as one and all more or less instantaneously. Social media is very much about the social - the issue is not so important as membership in a movement, which has the usual drawbacks of mob mentality.
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