I watched a couple of the guy's videos, and I thought to myself "this guy is trying to be like Triumph the Insult Comic Dog, but without being funny". I think he's just trying to bring attention to himself, using this avenue, and it's working. Good for him.
I'll never understand why there's such music snobbery though. It's a personal choice. If you don't like it, don't listen to it - and don't chastise the ones that do like it.
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