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Originally Posted by Hack&Lube
Because it was utterly inefficient. It was akin to people lining up in queues for goods like in communist Russia. People like to browse, hold their goods in their hand and look at it.
Going into a storefront, and then going to a catalogue desk with everybody else, flipping through and copying numbers, then lining up with everybody else in a slow line past a generic window where somebody would slowly get your items from the back just didn't work I suppose. It was like going to a bank except instead of filling out deposit/withdrawl slips, you were doing it for a microwave or lawn furniture set or toys or something.
That said, damn, I love those catalogues. I wish I had kept all of them. Especially from the 80s.
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As a kid, browsing for new Transformers was the greatest joy!