Quote:
Originally Posted by MickMcGeough
With 15% of the tablet market in Canada - you and I have very different definitions of "dead".
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I think I saw that survey as well - not sure the details of it other than it asked 1,000 people.
For actual sales though, the playbook sold 150,000 in the last quarter versus 15,000,000 iPads in the recent quarter I believe. At a 100:1 ratio versus the iPad alone and not even including other android tablets, the survey numbers look a little off perhaps? (Not to mention the millions upon millions of previous tablet sales before the recently reported quarter sales numbers.)
I haven't dug deeper into the numbers; perhaps most of the playbook sales were in Canada and a lot fewer iPad (and other tablet) sales proportionally here to make up the 15% they quote.
But really at the end of the day, RIM had to take a massive loss just to sell at the numbers that they have. I doubt that is sustainable and I'd guess their shares would be hit even harder if go loss leader again on a new tablet just to get some (temporary?) market share.
EDIT: Here are some more numbers - keep in mind that it's worldwide and not just Canada (when comparing for the 15% survey number) Also note the
shipped versus actual sales numbers:
Total iPad sales to Dec 2011 - 55,000,000(ish)
Playbook
Q1
shipped not sold - 500,000
Q2
shipped not sold - 200,000
Q3
sold - 150,000
Total
sold - less than 800,000 or 1.5% versus just the iPad models. Maybe closer to 1% worldwide when you add the other android tablet models?