And people wonder why unions are so disliked.
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Budweiser Super Bowl ad exploited ‘unsuspecting hockey players,’ union charges
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http://news.nationalpost.com/2012/02...super-bowl-ad/
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One of Canada’s largest screen actors unions is accusing Budweiser of “exploiting every-day folks” by shooting a documentary-style Super Bowl ad featuring a crowd of non-unionized labour.
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The Toronto branch of the Alliance of Canadian Cinema, Television and Radio Artists (ACTRA) asserts that the members of the crowd, as well as the “unsuspecting hockey players” should have been paid union-negotiated wages.
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Hey ACTRA, stuff it!
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ACTRA also noted that had the union been notified, the players would “have had the protection of a qualified professional stunt co-ordinator.” In a release, Labatt claimed that striking a union agreement ahead of time would have eliminated the surprise.
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Well DUH!